Roys began in 1960 supplying scooters, cycles, motorbikes and three wheelers prior to establishing Roys Motor Company as a large city centre motor dealership in Rouen Road.

Roys originally had the Skoda, DAF and Volvo franchises before accepting the Toyota franchise, adding the Lexus brand when it was released in the United Kingdom.

Synonymous with Toyota and Lexus for four decades, Roys now specialises in the reliable Japanese multinational marques.

The company moved from Rouen Road to Leopold Road and now occupies a large, convenient site on Sprowston Road near Norwich City Centre.

Our Ethos
We will not attempt to upsell add-on products.
During your MOT or service we will advise you of wear and tear on your vehicle without asserting items need replacing unless they are necessary.
Roys do not offer GAP/RTI insurance, Smart repair insurance, or paintwork protection treatments.

Roys began in 1960 supplying scooters, cycles, motorbikes and three wheelers prior to establishing Roys Motor Company as a large city centre motor dealership in Rouen Road.

Roys originally had the Skoda, DAF and Volvo franchises before accepting the...