About Us

Lings are a prominent UK dealer for Triumph, KTM, Husqvarna, GasGas and Honda Offroad motorcycles, has a storied history that began as a Wheelwright and Blacksmith in 1874.

Transitioning into the Motor Trade in 1913, they've always placed customer service at the forefront, a commitment that remains steadfast today. This family-owned business, thriving for over a century, firmly embeds these values in its core operations.

A significant turning point came in the 1960s when they became one of the UK's first Honda Dealers, setting a precedent for continuous growth. The early 1990s saw the addition of Triumph Motorcycles to their lineup, followed by Hyundai Cars and Husqvarna Motorcycles in the 2010s. In 2020, GasGas Motorcycles joined their impressive portfolio with KTM following in 2023.

Operating across six locations in East Anglia and employing over 100 people, Lings upholds the same levels of trust, value, and service that have been its hallmark since inception.

Adapting to the 21st Century, the company embraces modernity while honoring its heritage. With a suite of websites and a mail order center in Harleston, it extends its products and services globally.

Lings is the go-to place for motorcycles, parts, or clothing, maintaining a reputation of trust among customers and respect among competitors.